A leader’s story is
a business strategy
populous strategy is a next generation leadership communications practice, choosing humanity over vanity. We work with founders, entrepreneurs, and leaders who want to elevate others as much as they do themselves.
A go-to-market strategy for
your professional narrative
Clients choose populous strategy when they want to create new opportunities for their organization, product, and network. They want to translate their big ideas into a “populous strategy” that launches and leads a movement, welcoming fresh perspective to a pivotal issue, while positioning themselves as a key voice in the marketplace.
Consider us your accelerator program for establishing your voice, platform, and roadmap to building a meaningful business narrative.
B
Backstory
Discover and map out the leader’s unique mix of backstory, point of view, narrative themes, and existing influence networks.
C
Cause
Define the leader’s unifying cause or initiative, analyze the current marketplace, and determine their “inside position”.
N
Network
Connect and inspire as convener, highlighting the best people, work, and ideas that all contribute to the unifying cause.
P
Production
Launch broadcast channels to establish narrative, drive growth of leader’s impact, and build a socially-connected community of customer, users, partners, and investors.
The world doesn't want another
"thought leader"
Instead, we build movement champions
Who share these values
Co-creation
Journeyism
Optimism
Curiosity
Humanity
Our own founding narrative
Greg Roth is an award-winning executive communications strategist, who has written for and advised startup founders, Fortune 500 executives, corporate directors, nonprofit executives, and an outspoken member of Congress. He has worked in a number of industries, including tech, healthcare, education, clean energy, and real estate.
He began his career as a journalist after helping break a story about recruiting violations inside a Division II athletic department. He has written a viral speech, won speechwriting and multimedia content awards, run a magazine, and written a book. On the side, he created a variety show, performed both standup and improv, and released three music albums.
He’s a keynote speaker represented by Speak Inc., a faculty member for the U.S. Chamber of Commerce Foundation’s Institute program, and the chair of the DC Executive Communications Association.
